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A Start-Up Lab

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Online Experiments

We're calling our development environment a "start-up laboratory" because the things we're building are experimental, based on real knowledge and goals. We're creating a lot of them, building communities around them, and spinning some of them off into stand-alone companies. Our initial focus is in areas where our team has the most experience - mortgages and veteran benefits.


An Illustration of Bruce Reichstein's Face
Bruce Reichstein
An Illustration of Bruce Reichstein's Face
Jerald Reichstein
An Illustration of Bruce Reichstein's Face
Jackson Lau

Our founders have been working together and building companies for more than a decade. These companies and the attributes they bring to this venture give us a solid foundation to build on.

Bouncing Pixel

Bouncing Pixel is an interactive design studio whose founders have a rich history in creating web experiences, animated productions, and serious games for health and learning. It is the backbone of Pixatronic Ventures. Jerald Reichstein is the company’s President. Jackson Lau serves as Vice President and Director of Animation. Bouncing Pixel’s projects have been recognized in numerous awards competitions, including Worldfest, American Advertising Federation, and Telly Awards.

This studio has produced interactive solutions for Rice University, Children’s Museum of Houston, HP, Cardinal Health, BP, Imperial Sugar, Port of Houston Authority, Tropicana Las Vegas, and Discovery Green. Clients include start-ups, institutions of higher learning, publicly traded companies, advertising agencies, non-profit organizations, and small businesses.

Its experienced team handles Pixatronic's design, development, and marketing . A diverse set of skills is available that would otherwise be unaffordable. Furthermore, the project challenges presented by Bouncing Pixel clients will benefit this venture as these advances in user experience and technology advances get incorporated into future Question Big iterations.

Texcorp Mortgage

Texcorp was founded by Bruce Reichstein more than 25 years ago to help people finance their homes with FHA and VA loans. From 2001 through 2014, Texcorp and its affiliates originated over $4.5 billion dollars in VA guaranteed home loans. Texcorp is a two-time Houston Business Journal “Houston 100” honoree, placing both times in the top 25 companies.

Bruce's vision to market directly online to veterans and first-time homebuyers is what drove him to create several successful start-ups in the online mortgage space, including (which was recently acquired) and Through these sites, he established partnerships with national lenders on mortgage lead generation projects, including Lending Tree, Quicken Loans, USAA, and PHH Mortgage. Other partners include regional mortgage powerhouses and federally insured banks across the country.

Advertise Military

Military Rates and Military Hub are part of the Advertise Military family of websites. These properties were developed by Jerald and Bruce after the websites from their first joint venture were acquired by a publicly traded company in 2006. Advertise Military sites serve as free resources for military families seeking information, news, updates, and advice to best leverage all the military benefits available.

These sites offer access to the information that help service members, veterans, and military families manage all the moves throughout a military career and beyond. Advertise Military sites are provided to the military community at no cost and are supported by carefully screened advertisers that wish to connect with this specific audience. These sites have substantial audiences that will help get Question Big get traction quickly.


Our first project is Question Big, online community where consumers can learn how to make informed mortgage decisions.

The Question Big logo

Big purchases come with big questions, and few purchases are more important than buying a home. This website is prototype for other verticals in which quick knowledge is needed to make important financial decisions. We'll be launching our Beta in June 2015.